14 ايجنسين سان مشڪلات جو رجحان
Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing mix.
We’ve had some fun poking at challenging clients in our industry. But in all seriousness, we do see a large gap in the expectations that agencies set with our clients and what they’re capable of delivering.
هن 2015 RSW/US New Year Outlook survey provides a great deal of information in the gaps that we’re responsible for as agencies. I started my agency because I experienced some of these issues personally while working with agencies at several companies. We have our challenges, too, but I honestly believe our clients would testify that we’re pretty damn good at what we do, we don’t over-promise, and we ultimately provide value.
Here are 14 Troubling Agency Trends found in the survey
- Agencies have سلور of specialization/no strategy across platforms
- جا انبار ڦيرڦار in creative and media teams
- جي ڪري جدت
- Being asked what’s your biggest marketing hurdle - سست way to start a conversation!
- They over-emphasize data without really سمجهه ۾ it
- Dashing to programmatic marketing without ڀ grڻ it
- Chasing the next چمڪندڙ اعتراض
- Less emphasis on marketing تحقيق
- جي ڪري قدر-اضافو
- Cute/funny versus زبردست
- Failure to understand نقشن and use data appropriately
- جي ڪري تجربو in digital space
- Not specific on how ٽيڪنالاجي لاڳو ٿيڻ گهرجي
- Selling technology and not the حل
هن 2015 RSW/US New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015. Topics explored included troubling trends, spending expectations, the impact of Republican control of the House and Senate, the value of using search consultants to help manage searches, and the movement to consolidate agency rosters, among many others.